In 2015, Ramiro Perez retired after over 35 years working worldwide in the oilfield industry and the United States Army. An idea evolved to return to his passion for music and live events, something he developed in his early years as a musician and concert goer in the central California music scene of the 60s. Fortunately for Ramiro, his son Robert (a musician and music lover himself and also an Air Force veteran), also shared his vision, and in 2017 the father-son duo teamed up to make their vision a reality. Along the way, they brought in construction manager, Navy vet, drummer, and friend Chris Garcia, and together the three of them took what was a giant metal structure and constructed with their own hands and lifetime knowledge of construction, Prima Vista Event Center. As the idea became reality, other family members joined the team such as Ramiro’s granddaughter (Robert’s daughter), Ashli Perez who manages the full bar.
In 2019, musician, sound engineer, production manager, and composer Ashleigh Stone joined the vision. After a national music career (most notably as an artist on Blue October’s UpDown Records), acquiring her Masters of Music in Composition from Texas State University (Bachelors in Sound Recording Technology), production and sound work (SXSW, SMFest, etc.) Stone decided to move back to her hometown of Lubbock to be closer to her own family. She now wears many hats at Prima Vista including Front of House Engineer, Studio Engineer, Producer, Production Manager, Music Instructor, and Artist under Prima Vista’s music publishing company, Perezcope Sounds.
With Ashleigh on board, the owners knew that they could continue to expand the vision to incorporate their desire to become a musical epicenter. Since then, Prima Vista now includes a small 400 sq. ft. studio with another larger multi-room 650 sq. ft. studio due to be finished construction in early 2023. Additionally, in 2022 Perezcope Music Publishing (BMI/ASCAP affiliated) and Prima Vista Records was formed and promises to be a voice for West Texas artists of all genres on both a local and worldwide scale.
The mission of Prima Vista, in all of its facets, is to provide the best quality experience for everyone that comes through our door with a positive, caring atmosphere where everyone wins.
Prima Vista is a 22,000 sq. feet building, with 14,200 sq. feet of open space. There are two large balconies overlooking the 50’ x 30’ raised stage. An additional 3,600 sq. ft. mezzanine is to be operational in 2023 including additional seating, bathrooms, and a 200 person capacity. The venue houses multiple large restrooms, with private bathrooms in both its balcony greenroom suites. Prima Vista has a 64-channel input capacity X-32 multi-board setup, with 8 individual monitor mixes and monitors, stands, micing, cables, DIs and enough in house audio support to cover even the largest events. Party, stage, and special effect lighting is also throughout the venue, with the ability to accommodate additional lighting, video screens, or any power needs required for concerts, private events, and conferences. The large bar is full service and offers liquor, beer, wine, non-alcoholic, and mixed drink services as well as concessions. Parking is available for 300+ vehicles, and the new HVAC system is sure to keep the climate appropriate for all seasons.
INFO & LOCATION
402 N. FM 179
Lubbock, TX 79416